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Forbes Names Zifty Among 'The Best Small Companies In America 2016'


Forbes Names Zifty Among 'The Best Small Companies In America 2016'

The list features 25 companies that 'have chosen to be great, instead of big.'

Atlanta-based Zifty, an online delivery company that partners with local restaurants and brands to bring their goods straight to your door, Wednesday was named one of the "Best Small Companies in America" for 2016, by Forbes Magazine.

The list features 25 companies that “have chosen to be great, instead of big,” including Afterburner and ENT Institute, also based in Atlanta.

" is a small company with southern charm whose entire focus is on the customer experience," says Cliff Oxford of the Oxford Center For Entrepreneurs, the membership organization of fast-growth entrepreneurs that nominated the delivery service for the prestigious honor.

"Their charisma is seen in every aspect from sending handwritten thank you notes to customers, to providing customer support by way of live person, chat or email, to the standards they look for in the locally owned restaurants they select to partner with. has offered a custom designed real-time tracker since 2008, well before a lot of their larger, current day competitors even existed. They also offer real-time quoting for each individual restaurant, which is built into its own custom platform."

Co-founded by Jenn Petè and Todd Miller in 2003, Zifty has grown to over 120 employees, most of which (including drivers) have been with the company for two or more years. has made Inc. Magazine’s Top 500/5000: America’s Fasting Growing Company list, four consecutive years and was named a Fastest Growing Private Company in Atlanta last year by the Atlanta Business Chronicle. The brand was also included on the Top Workplaces list by National Standard and awarded Best and Brightest Places to Work for the last two consecutive years.

Zifty's clients include Atlanta favorites like Bantam & Biddy, Bell Street Burritos, and Cafe Agora.

Here's Forbes' criteria for the honor:

The company has been acknowledged as outstanding by those who know the industry best; It has had the opportunity to grow much faster, but its leaders decided to focus on being great rather than just big; It has been recognized for its contributions to its community and to society; It has maintained its financial health for at least ten years by having a sound business model, a strong balance sheet and steady profit margins; It is privately owned and closely held. It is human-scale, meaning frontline employees have real interaction with top leaders; It has both charisma and mojo. When a leader has charisma, you want to follow him or her. When a company has mojo, you want to be connected with it.

Zifty's profile on Forbes.
Zifty's profile on Forbes.
Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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